• Home
  • About
  • Contact US
  • News
  • Resources

Small Business Association

Small Business Association NT, Helping Small Business In The NT

Category:

  • Meetings
  • Newsletters

Archives:

  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • October 2008
  • September 2008
  • August 2008
  • May 2008

Quick Links:

  • Australian Business Number
  • Darwin Office Delivery
  • Fast Websites

Members :

  • Site Admin
  • Join SBA NT
  • RSS
  • Comments RSS

Invetory Software needs to Simple for All Businesses

December 31st, 2008 by admin

Many people wonder if it’s possible to find a proper solution in their business that will allow them to control their inventory. Well, the answer is yes. Although you need to do some research previously to understand how many inventory software companies are not always keen in providing a simple inventory solution for business.

What you need to understand is that when you go ahead and purchase a small business inventory software solution you need to be clear about your objectives and what do you really expect of the softwre you are purchasing. Many times, you will find out that there are a lot of companies that produce packages and tools that are very expensive and at the end of the day they fail in many key aspects for small businesses.

So what do you really need to look out for? Try to find easy applications to use, there is nothing worst that investing days or months, just trying to learn how to use an application. It’s imperative that you choose a simple, yet effective inventory software to not waste time. Remember that sooner or later you will need to show your staff how to use this tools and time is money. You can’t waste time learning new skills, what you need to do is work on the skills that you already have, in the skills that are going to generate money for you and your business. So what is the possible solution for your inventory problems? Well, in my professional advice, to keep trying new systems, to try different packages and to be sure that when you purchase one solution, this is the one that will actually help you to get more time for your business and not in your business. Remember that an inventory software is suppose to make your business life easier, not make it even more tedious. So keep that in mind when you apply that concept to the search of a simple and basic inventory solution for your stock, your company and your services.

Posted in Newsletters | No Comments

Relationship Marketing: Tips for Getting Started

December 30th, 2008 by admin

Simply put, relationship marketing is the strategy of building strong, loyal and committed relationships with your client base. Often in striving to gain media visibility and recognition, businesses temporarily forget or overlook their most important marketing resource, your business relationship with people!

Below are a few handy tips to help you reassess your relationships with your customers, and how to develop a plan for building and improving those relationships.

Get Organized

It’s difficult to target and streamline communication and build relationships if you don’t start out knowing where you stand with your customers. You probably have files on your customers, but do these files include the tracking of correspondence? If not, this is an aspect that should be added to your customer files.

Another idea is to develop a file of success stories. Are there customers with whom you have a strong relationship, who are loyal and devoted clients? If so, assess the history of your relationship with these clients to determine if you did something different to gain their loyalty. You may even want to start a file of success stories to refer to for inspiration when creativity about how to expand customer relationships may be waning.

Develop a Communication Plan

Communication is the first step in building strong relationships with your customers. First, assess what your communication strategy is. If you do not currently have a strategy for ongoing contact with your clients, it’s time to develop one! Whether it’s a weekly, monthly, bi-monthly or quarterly correspondence with your clients, it’s important to decide on a plan of action and implement that plan.

If you already have a communication plan in place, and are tracking your customer communication, now is the time to review and assess the effectiveness of your plan.

  • Do your customers seem engaged and interested in your communication with them?
  • Is your customer base steady, or do you seem to be losing customers?
  • Have you had any repeated complaints from multiple customers?
  • How can you better serve your customers?
  • Is there an easy and reliable way for customers to reach you if they have a complaint, concern, or would like to make a suggestion?

This may all sound overwhelming at first, but these are just a few areas to get you started thinking about how to facilitate more communication with your customers. You are probably already doing some of these things. If there are several of these suggestions that you are not doing, yet you feel compelled to implement, don’t panic! Just take one suggestion at a time and move forward that way.

Relationships with clients are built over time, and anything you do now to start the process is a step in the right direction. Once you start to understand and embrace the importance of customer relationships in a strategic marketing plan, you will be heading for success.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing
firm. He exemplifies how to profit from Joint Venture relationships by
creating profit centers with minimal risk and maximum profitability.
Join his JV Wealth e-zine at http://www.christianfea.com/joint-venture-wealth-report/?a=2

Posted in Newsletters | No Comments

First Steps to Forming a Strategic Alliance: Identifying Your Target Market

December 30th, 2008 by admin

If you have an Internet business, particularly a small one, forging partnerships with companies in related markets is an important marketing strategy to raise awareness for your business and to expand your own client base.

This may sound like a fantastic idea, but how do you go about building these partnerships? It seems so daunting . . . if you’re just a small niche market business, how can you help anyone else and why would they want to partner with you?

These are valid questions and concerns, but forging a strategic alliance isn’t as difficult as it may initially appear to be. The Internet is full of small, niche market businesses, so it is not a far-fetched idea to think that a company of a similar size to yours would welcome an alliance with you, and that you’d be able to help one another.

Getting Started

The first step towards embarking upon a strategic marketing alliance is to select a company who is not a direct competitor of yours, that wouldn’t serve either one of you very well, but to choose a company whose interests run similar to your own, without being a direct competitor.

Initially, figuring out what these businesses might be is to assess your own target market. You must know whom your business appeals to before you can embark on deciding who might be interested in a similar client base.

You first must ask yourself a few simple questions:

  • What is the average age of your clients?
  • What are their occupations?
  • What is their income range?
  • What other interests do they have?
  • What are some other products or services that are compatible with mine?

If you don’t have immediate answers to these questions, it is time to create a market survey to get the answers you need, or to simply inventory your client roster and compile some basic data. The occupation and income range may not be relevant information to your business, if you deal in luxury goods, but it will of course matter if you deal in refrigerators or stoves, or something that everyone at some point needs to purchase where income is a less telling metric. Questions 1, 4 and 5 may be the most helpful in targeting potential partners for smaller Internet businesses.

The Next Step

Once you have identified your target market, and a product or service that may be a good accompaniment to yours, what do you do next?

Let’s say for instance, that your company rents designer wedding gowns. The occupation and income, as stated above, are less important considerations than questions 1 and 5. It naturally follows that someone in need of a wedding dress may also be in need of a caterer, photographer or wedding planner. In this instance, question number 5 is the most important consideration, but the age of your clients may also be important. Will a young couple prefer a young photographer? Will an older couple prefer an older more established photographer? Perhaps.

In this case, your next step will be to contact some photographers, caterers and wedding planers to propose a referral agreement, or even to exchange mailing lists and client lists. It is also important to seek alliances with a variety of companies in terms of age, and establishment: some clients will distinctly want an experienced photographer, while some will be willing to take a chance on a newer professional.

Forming a strategic alliance can be an integral part to the marketing and ultimate success of your business. The first step is to know your client base, so you can target and appropriate partner. Don’t be intimidated by approaching companies with which to forge an alliance, ideally this is a partnership - something from which both parties will benefit equally.

Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing
firm. He exemplifies how to profit from Joint Venture relationships by
creating profit centers with minimal risk and maximum profitability.
Join his JV Wealth e-zine at http://www.christianfea.com/joint-venture-wealth-report/?a=2

Posted in Newsletters | No Comments

launching your own magazine and periodicals

December 30th, 2008 by admin

Tips for Launching Your Own Magazine and periodicals

Starting a new magazine and periodicals requires some basic preparation, planning and research. Starting your own magazine periodicals takes a specific amount of data, a proper assessment of all resources as well as an ability to create a successful magazine and periodicals in such a competitive market. You need a plan that is well laid out and designed to meet all marketing a publication costs and demands.Basic preparation in what knowing what kind of magazine and periodicals,the size of investments needed in terms of time, manpower and money involved,and your target readers such as which group of society etc.It is important to have a plan in place for grow and profitability.Reserch into the areas related to your magazine will help to provide first hand and most updated informations or news on topic link to your magazine.

Things to know before launching your own magazine and periodicals

The two most important things to have when you decide to launch your own magazine or periodicals are a firm foundation and innovative marketing ideas. It is recommended that you launch your magazine online before introducing it to the print market. Reach out to professionals or any friends you have in the industry to ensure that your magazine and periodicals will be a success through proper planning and preparation.Proper Planning involve when,where,why and how.Launching a right magazine in the right time and place and good explanation of why is the start of good planning in lauching a magazine.A good and well planned schedule will lead to the initial sucess of the your new magazine and periodicals.

Useful websites

Several useful websites online offer helpful input on beginning your own enterprise and launching your own magazine and periodicals.
Most of these websites can be accessed free of charge or with minimum subscriptions.They provide useful informations that can be helpful to launching a sucessful and profitable magazine and pereiodicals.

Posted in Newsletters | No Comments

The Best Home Business - Build An Ebay Store

December 30th, 2008 by admin

Hunting for the best home venture?  I have an idea that is certain to tickle your attention.

Absolutely, you have been informed of eBay.com.  Ebay.com is an internet public sale website which millions - yes, MILLIONS - of individuals go to everyday.  It is regarded as the most well-known online store in the World Wide Web, one which rivals - if not outdos - the best shopping precincts in the real world. 

The beauty of eBay.com for enterprising folks is that anybody can take part this online auction place, and any participant can create his own eBay store.  By having your own eBay depot, you can put up for sale anything (that is not unlawfull, of course).  Whether you’re planning to sell physical items or digital materials, brand new commodities or second hand products, or physical commodities or digital options, you can use eBay.com’s features to reach millions of people who may be attracted with what you have to supply.

Why should eBay.com be regarded as the best home venture opportunity these days?

-    It’s free to participate in eBay.com.
-    It’s free to put up for sale your ware in eBay.com.
-    Ebay.com’s method is capable of automating  the sales progression, meaning, you can set things up to facilitate mechanized dispensation of requisitions and automatic distribution if pertinent.
-    Ebay.com has a built-in grievance machinery that resolves conflicts between entrepreneurs and buyers.
-    Ebay.com of a reputation method that has succeeded for many years now.
-    Ebay.com makes 17 million visitors each time, with each visitor spending an average of more than 41 minutes on the site.  By having an eBay store, you can use this huge volume of quality traffic.

If you can hire someone to do the link building for your store, that’ll be great as well.

Indeed, having an eBay store is a powerful contender for the title of the most excellent home venture. 

Don’t know what to sell?  Just hunt for dropshippers on the internet.  Dropshippers are businesses that will offer the commodities that you want to sell.  Once you strike a deal with a dropshipper, you simply have to create and maintain an eBay store that will advertise the dropshipper’s products.  Once a requisition is put, simply inform the dropshipper and he will ship the product so ordered.  Because the dropshipper will supply the products to your home business at wholesale rates (even if you will only order one stuff at a time), you can put a good markup price on the same to ensure maximum return for your venture.

Posted in Newsletters | No Comments

How To Protect The Credit Rating Of Your Business

December 28th, 2008 by admin

It’s no secret that the volatile economic recession that we’re currently immersed in has forced nearly every consumers to rethink how they use - and abuse - their credit.  From credit cards to personal loans and mortgages, many people are now struggling to deal with immense amounts of debt, all at the expense of their credit scores.

 

Yet what about that of your business?  While coverage of the credit crisis tends to focus on more personal stories, many businesses are not exactly smoothly sailing through the recession.  However, having a healthy credit score can drastically improve the willingness of lenders, suppliers, insurance providers and even financial institutions to work with you and your company.  Additionally, an excellent credit score will further increase your access to any funds should your business encounter a rough patch down the road.

 

So if you’re a business owner looking to protect the credit rating of your business, here’s a few tips that will keep you in the good graces of your most important business partners - and help you weather the recession storm!

 

1.       Run through your company’s credit report with a fine-tooth comb.  Order your company’s reports from credit agencies and check to make sure that any information isn’t outdated or a mistake.  Remember, these are the same credit reports that lenders and other institutions have access to, so you’ll want to make sure that  all of the information is accurate.  If you do notice any inconsistencies, immediately report the errors to your credit-reporting agency. 

2.       Pay all bills on time. Like with personal credit ratings, many factors enter into determining a credit score - but none are more important than your company’s ability to pay all of your bills and vendors on time.  Many institutions and venders who are looking to potentially work with your business want to see your fiscal responsibility - if you frequently pay your bills late, you risk losing key business relationships.

3.       Free up funds in your business.  Credit ratings often drop when individuals or businesses have to high of a debt to open credit ratio.  Prevent yourself from relying too heavily on credit by making small changes that will free up funds within your business.  Look at expense reduction, or reduce unnecessary costs that your business could do without for a time.

 

Protecting the credit rating of your business doesn’t have to be difficult - rather, by looking for creative solutions to solve your financial problems, your business will preserve its credit no matter what condition the global economy is in.

 

If you want more information on how to help your business strive and thrive towards financial security, visit www.kenhimmler.com, the IRA and 401-K experts!

 

Posted in Newsletters | No Comments

Corporate Recognition Awards - A Forgotten Marketing Strategy

December 28th, 2008 by admin

Business recognition awards won for such things as best new product, best employer, best service etc. are an overlooked strategy in marketing. They can be a huge source of prestige and ongoing business development for savvy companies. It’s very easy to remember a time when you heard that a certain corporation was the best recruiter, or the best employer. These facts get reported on the radio, in newspapers in magazines bringing free PR. Recognition attracts new business partners, customers and employees.

Company recognition schemes are not only for the private sector, but can also include the different government branches and the civil service. The programs can be just within the country, the region or international.  Countless numbers of Chief Executive Officers and/or their subordinates depending on their importance often attend these award ceremonies.

As described at business awards there are several reasons that require the formation of company awards and one of them is so as to enhance the standard of services and products that are sold to patrons in the different industries. When there are many players in the industry there is competition and that should cause companies to try and surpass each other in the production of services.

Another reason is to motivate companies to participate in community programs and support different causes like environment preservation, global warming and the like.  Well-being of the employees under one’s management is also very important and companies often get awards for how they promote the wellness of their employees.

The way a organization embraces technology is also another criteria for company recognition programs.  Some companies may have the technological advancements and lack the knowledge while at the same time another may have the knowledge but still use obsolete methods. Company programs should focus on making them count in the undertakings of the world markets and should be relevant not only to a company’s clientelle but to the larger community.

Posted in Newsletters | No Comments

Professional Hospitality Resources - Best Professional Hospitality Resources

December 28th, 2008 by admin

To read more about tips for job hunting in today’s market and advice about job hunting check out Job Hunting Tips.

Professional Hospitality Resources For Quick Job Hunting Results

The demand for hospitality employees is obvious. Unfortunately, the biggest error that people who are searching for jobs in this type of business make is look in the wrong places. If you have been looking for a job in this business, yet have had no successful results until now, then you may be one of those that have searched in the wrong places.

Let me share some of the best professional hospitality resources that you can try signing up with or browse so that you have the chance for quick job hunting results.

Google Job Search

Google job search is one good way to find resources with job openings. You do know that Google has a very effective search engine and the good thing is that this also applies with their job search feature. You can expect that a lot of companies have signed-up for this service. So, there is a high possibility that you would find whatever job it is that you are looking for. The only thing you have to do is type it in, click search and Google will do the rest for you.

Yahoo Hot Jobs

If Google has job search, it’s counterpart in Yahoo would be Hot Jobs. This feature is a lot like Job Search. It is also a place where employers could post job openings. You can also have your resume uploaded on your profile so that even employers could see it without having you sending it to them. This is one way for you to get found by a company, with little effort on your part.

Craigslist

Craigslist too is a popular job search resource on the Internet. A lot of employers have been posting openings for all sorts of of jobs in different industries here. All you need to do is take the time to browse numerous ads.

However, the ads are categorized by industry anyway. Finding one that fits your needs is quite easy. They also have a search box feature. All you need to do is type in the specific position you are looking for and for sure there are numerous search results waiting for you.

Company Web Sites

If you really want fast results with your job application, then why not try directly searching in company Web sites? Although you may not find ads posted on their main Web site, try searching for links leading to subpages in their site that mainly tackles on hiring and job opportunities.

Most likely they would provide an email address of telephone number that you can contact if ever you want to apply for a position. If not, you can try dropping by their main office. If they think your are fit for their job opening, for sure you would hear from them in no time!

Recruitment Agencies

Sometimes, companies prefer to hire from recruitment agencies, rather than directly hire people to work from them. This is true if a company is in partner of a recruitment agency. So, it is recommended that you get the help of recruitment agencies. However, doing so would mean that you are going to have a contract with your agency and not exactly your company.

So, if you think that the conditions set by your agency is workable then go ahead. However, there is still more possibilities of getting advancements, perks and benefits if you would be directly working with the company.

Posted in Newsletters | No Comments

Getting Started With Virtual Office

December 26th, 2008 by admin

The question lies in understanding the concept of a virtual office, a phenomena that has been gaining much ground in the business and start-up communities. Virtual office have no exact location, and it is formed through the use of fibre optics, digital cables and internet connectivity. A virtual office is a shared space, very alike to the physical office but in a different, more fluid sense. It has all the benefits of a normal office, telephony, email, fax and some of the physical peripherals that are integral to maintaining normal office operations. In short, it is a network that is shared by business partners and workers taking up cyberspace and digital real estate over the internet and it is one of the most cost effective ways to start up a business in the 21st Century.

The revolution literally exploded with the dot.com boom in the early 1990’s and larger corporations and MNC’s realised the inherent potential of the internet to act as a base of operations for part or in face all of their operations. When Internet 2.0 came along and the levels of interactivity shot through the room with virtual boardrooms, Skype, MSN and streaming video -  business large and small began looking at cyber real estate to solve all their office needs.

The upstart of the homesourced worker – those who work freelance from home, also nudged this new phenomenon in the right direction. There lay the tools before them great connectivity, faster and faster speeds, email, digital fax, large file transport systems and search engines as a form of marketing – coupled with the problem of rising physical costs and a steady approach to recession.

The virtual office package started to become more and more attractive and soon, it was the mainstay of the new business starter or even a solution to risky ventures and temporary expansions. Having more companies coming out with attractive virtual office packages. Newer amenities include the services of a personalised call assistant, collection of fax, telephone routing system, snail mail collection, rental of temporary meeting rooms, e-services that include software to run virtual boardroom meetings or trans-border meetings. Nothing could be better than knowing you have all the tools necessary to run your business and give the market a feel before committing to something more concrete in the long run.

Virtual offices are made for short term stratagems and this means that the risk associated with these sorts of manoeuvres are lessened to a degree which makes them more viable. Turning a profit is great but what happens if you come up short handed? You do not want to be in a situation where your failed business is handing you a bill on one end and the physical office that you just signed for is waiting in line. Get a virtual office to lower your business risk if you are starting a new business.You will not regret your decision.

Posted in Newsletters | No Comments

What Are The Disadvantages Of School Vending Machines

December 26th, 2008 by admin

snack vending machines

Most people are familiar with the common sight of a snack vending machine. Most people have seen them from a young age at public places, like train stations and parks. Over the years, it seems that the need for a quick soda and a snack has increased greatly. Because of this, school vending machines are becoming more popular. Their presence is a problem for most, and this article is going to explain why and what can be done about it.

Initially, the idea of having vending machines in schools did not seem too bad. Junior high and high school kids seemed like great candidates for snack vending consumers. This is exactly why schools choose to place the machines in their schools. It is widely known that schools are usually low on money, so what better way to generate some extra income than through their own students! Kids will pump hundreds of dollars into drink and food vending machines rather than purchase what the school is serving for lunch in the cafeteria. Still, this does not seem like such a bad thing, as the children enjoy the snacks and the school makes a little money. It seems as though everyone wins.

The food from school vending machines is usually cheap and easy for a quick snack but is it all worth it at the expense of the children’s health? Schools spend time teaching curriculums filled with ways to stay healthy and ways to eat right, so why entice them with unhealthy snacks? Snack vending machines conflict with what the children are being taught. Why go and find an apple when there is a chocolate bar in the candy vending machine in front of you? Even though the children do not see this as a problem, it is. Yet it can easily be fixed. Replace the regular soda beverage vending with a water vending machine instead.

This notorious issue could be changed quickly. Chances are the children will probably be surprised but not too upset if they are presented with healthier options. This is not to say that candy and soda need to be taken out completely, just less of it. If the schools intended for their students to eat unhealthy all of the time, then they would not have put forth the effort to teach them about nutrition and healthy food choices in the first place. School vending machines do not have to be a bad thing. With a few changes, they can be useful in many ways.

Posted in Newsletters | No Comments

« Previous Entries

 
Website Templates by Blogcut Installed and Modified By Fast Websites sponsored by The Love Shop